JOB TITLE: Marketing Manager
REPORTS TO: President
Create and implement strategic marketing plans to drive qualified traffic to our Lighting Showrooms, Supply Divisions, and Safety Store. Deploy successful marketing campaigns and own their implementation from concept to execution.
Manage creative development and production of all forms of retail and wholesale marketing and advertising, including print, radio, television, digital and social media, videos, and direct mail.
Understand and recommend media usage, planning, and buying for effective marketing for target demographics and geographical areas.
Write and coordinate content for all corporate public relations materials, including brochures, articles, news releases, blogs, and e-communications.
Establish and maintain relationships with media partners, marketing agencies, graphic designers, printers, and promotional product vendors.
Maintain marketing and advertising information on company website, including photos in the online gallery.
Define and execute company’s social media strategy.
Plan and manage customer promotions and events.
Manage co-op programs and corporate sponsorships with lighting & electrical supply vendors.
Develop and implement annual marketing plan and budget to best allocate marketing funds and achieve desired results.
Coordinate corporate donations to and involvement with local non-profit agencies.
Procure promotional items for sales, promotions, and events.
Create and monitor programs to increase sales. Measure and report performance of marketing campaigns, gain insight, and assess against goals.
Maintain customer contact lists for promotions, events, and marketing pieces, including direct mail and e-communications.
Bachelor’s degree in marketing, communications, or other related field
Minimum of three years of marketing and project management experience
Intimate understanding of traditional and emerging marketing channels
Ability to think creatively and innovatively
Ability to build effective relationships based on trust, respect, and collaboration with all levels and functions of the organization
Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate
Analytical skills to forecast and identify trends and challenges
Up-to-date with the latest trends and best practices in online marketing and social media
Ability to multi-task, prioritize projects, and meet competing deadlines
Strong writing, interpersonal, and organizational skills
Must be able to work independently and in a group environment
Working knowledge of website analytics tools (e.g., Google Analytics) and Google AdWords campaigns