Gross Electric has been selected as a finalist for the fifth annual Showroom of the Year Awards. The awards, which honor the top lighting retailers in North America, are presented by Residential Lighting magazine and the Dallas Market Center, which hosts the Dallas International Lighting Market twice a year. This is the premier buying event for the lighting showroom market, and Residential Lighting is the leading trade publication serving this segment.
During the summer edition of the show, which runs June 18-21, 2014, one Showroom of the Year will be named in each of three dollar-volume categories (annual revenue under $2 million, revenue under $5 million, and $5 million and over) from a field of 10 finalists in that category. All finalists are also eligible for three specialty awards: including Outstanding Merchandising Display, Exceptional Community Involvement, and Social Media Star.
For the second year in a row, 50 percent of the scoring for the Social Media Star Award will be determined by “likes” posted to finalist profiles within the Showroom of the Year Social Media Star Event on Residential Lighting magazine’s Facebook page through May 19. (www.Facebook.com/ResidentialLighting). Official judges’ scores complete the remaining 50 percent of scoring for that category.
Three geographically diverse professionals judged the finalists and winners. This year’s judges were visual merchandising expert Linda Cahan of Cahan and Company Retail Design Consulting, West Linn, OR; social media guru Leslie Carothers, CEO of The Kaleidoscope Partnership, Houston; and small business consultant Brian Moran, founder/CEO of Brian Moran & Associates, Ho Ho Kus, NJ.
Any independent lighting retailer in North America could enter the competition. Entrants were judged comprehensively on a variety of aspects of their business, including merchandising display, marketing and advertising, customer service and engagement, employee education and motivation, and community involvement. All awards will be presented at an opening night reception at the Dallas International Lighting Market on Wednesday, June 18.
“Lighting retailers are working harder than ever to serve customers, from stepping up educational efforts that keep them abreast of LED lighting technologies to product presentations that prompt inspiring environments,” says Laura Van Zeyl, Publisher and Editorial Director of Residential Lighting. “What’s just as impressive is that they continue to contribute to their industry and communities in meaningful ways. We’re proud to partner with Dallas Market Center on a program that honors the best examples of brick-and-mortar lighting retailing in the 21st Century.”
“We are excited to be chosen as a finalist for Showroom of the Year,” says Laurie Gross, president of Gross Electric. “Our people are our greatest asset, and we are happy to share this honor with them.”