The American Lighting Association (ALA) is entering a new chapter in its ongoing mission to support and strengthen the lighting industry.
Over the past two years, ALA has been focused on “Reimagining ALA” with key initiatives that include increasing membership engagement, expanding educational programs, enhancing marketing to boost consumer awareness, engaging in government affairs, and representing the industry in engineering and legal developments that impact members and their businesses.
With the current President’s impending retirement, the Board of Governors will begin the search for a new leader to meet the evolving needs of the organization and its vision for the next chapter.
In the interim, Toledo business owner Laurie Gross, past ALA BOG member and Chair, will serve as President of the organization until a new President/CEO is hired. Laurie is a long-time veteran in the lighting industry. She has served in a multitude of ALA leadership positions as well as running her own company Gross Electric. “I am looking forward to refining the role of the American Lighting Association within the lighting, ceiling fan and lighting control industry.”
Laurie brings a wealth of experience and leadership as Gross Electric celebrates 115 years of serving the Toledo community. Her experience will ensure that ALA continues to build on the momentum and progress achieved over the last few years.
The ALA is in the process of finalizing their Nominating Committee. The ALA Search Committee will operate under the guidance of the ALA Board of Governors and Executive Committee.
For more information about the American Lighting Association, visit www.alamembers.com.
About Gross Electric
Gross Electric, Inc. is one of the oldest independent, family owned electrical and lighting distributors in the United States. For 115 years, we have provided lighting and electrical products to the commercial, institutional, and residential markets. With over 175 combined years of experience, our electrical supply sales staff expertise is unparalleled. All our lighting showroom salespeople are lighting experts who have been trained by the American Lighting Association. We have the most experienced lighting designers in Northwest Ohio and Southeast Michigan, many with over 25 years in the business. For more information visit our website at www.grosselectric.com