Beginning in September 2024, customers will see a significant shift in how NEMA Residential Products are branded. What you’ve come to know under the GE name, or GE by ABB, will now carry the ABB brand. This change reflects ABB’s long-term global strategy to streamline its product lines and deliver even greater reliability and innovation to customers in the residential electrical space.
Why This Change Matters
Since ABB acquired GE’s Industrial Solutions division back in 2018, the company has worked tirelessly to improve the products and services offered. ABB’s investments in new production facilities, product development, and a broader team of experts are helping shape the future of housing electrification.
Starting in October 2024, all GE residential electrical products, such as load centers and circuit breakers, will officially transition to the ABB brand. These products will also become part of the ReliaGear® portfolio, specifically under the new ReliaHome™ line. The innovation, engineering, and expertise from both ABB and GE’s long-standing history will remain, but now with a unified brand that ensures quality and performance.
Meet the New ReliaHome™ Load Centers
One of the key highlights of this brand transition is the introduction of ReliaHome™ load centers, which will replace the familiar PowerMark™ Gold and PowerMark™ PRO load centers. With a host of new features, ReliaHome™ aims to simplify installations and improve product durability. Some of the standout benefits include:
- Plug-on neutral design, which makes wiring faster and easier
- Galvanized enclosures that resist rust, ensuring longevity
- Integral circuit breaker mounting rails for a more secure installation
These load centers are designed to meet the growing needs of electricians and homeowners alike, providing a versatile solution for residential electrical systems.
Compatibility Concerns? No Problem!
ABB understands the importance of compatibility when it comes to electrical products. That’s why the newly branded ReliaHome™ circuit breakers are backward compatible with the older PowerMark™ Gold and PowerMark™ PRO load centers. Additionally, these breakers are forward compatible with the new ReliaHome™ load centers, meaning you can confidently transition to ABB products without worrying about compatibility issues with your existing setup.
Why Now Is the Right Time for ABB
This rebranding effort is more than just a name change. It’s about bringing a more streamlined and efficient experience to the marketplace. With this change, customers will have access to ABB’s full suite of resources, including cutting-edge technology, product support, and a rich history of innovation from both ABB and GE Industrial Solutions.
At Gross Electric, we’re here to make sure the transition is smooth and stress-free. Whether you have questions about the product migration, compatibility, or installation, your Gross Electric account manager is ready to assist. Our team of experts is available to walk you through the changes, ensuring that you have all the information and support you need.
We’re Here to Help – Contact Your Gross Electric Account Manager
If you’re wondering how this transition might affect your projects or installations, or if you want to learn more about the new ReliaHome™ load centers and circuit breakers, don’t hesitate to reach out to your Gross Electric account manager. They can provide the latest product details, answer any questions about compatibility, and help you navigate through the brand transition.
You can also visit our Gross Electric showrooms for hands-on assistance and expert advice. We’re here to help you make the most of these exciting changes as ABB continues to electrify the future of housing.
Additional Resources:
- Residential Circuit Breakers